All countries introduce Digital TV in the world and EU´s decision to switch off all analogue transmissions before 2012 for its member states puts pressure on the switch over in Europe.
Existing major broadcasters to lose market share due to more channels and fragmentation
Cost of switch over, new transmitters and digital receivers (STB´s or new digital TV sets) to be purchased by the households
Free or Pay DTT at launch? Combination?
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